There are a growing number of consumers choosing to purchase products that have not been tested on animals or that are made up of any animal by products, down to their individual ingredients. Cruelty Free or Vegan products are not exclusive to make-up companies, there are also soaps, hair products and even laundry detergents!
Personally I cannot justify giving money to a company who doesn’t care about treatment of animals. It raises questions for me such as: How do they treat their employees? Do they care about the effects their products may have on the environment? Do they care about the quality of the product or my health?
I know I can’t shop this way 100% of the time but I try and be conscious of which companies I am supporting.
I asked on my personal Facebook why people who support cruelty free companies choose to do so and three common themes emerged: superior product quality, sustainability and there is no reason to be testing on animals for our benefit.
1. Superior Product Quality
Gentle World states that when it comes to cosmetics, plant-based and mineral based ingredients are superior alternatives to those in animal-infused cosmetics. Inherent in these ingredients are beneficial properties that that can heal, soothe and be gentle on the skin.
According to Cruelty Free Kitty, there are an estimated 7,000 safe ingredients that cosmetic companies can choose from to formulate their products. The ingredients don’t need to be tested because they’ve already been proven safe.
Cruelty free products are less toxic on average. The ingredients that make up cruelty free products have been proven safe, meaning the chances of negative side effects or bodily harm from your cosmetics are lower than that of their counterparts. Nanshy says, many cruelty-free brands offer green products free from potentially harmful chemicals. This means that the ingredients you’re putting on your body and absorbing into your skin are all-natural, and don’t contain chemicals you can’t pronounce and don’t know the origins of.
Cruelty Free or Vegan makeup (while it is possible for a company to be cruelty free and not vegan or vegan and not cruelty free) tend to use ingredients closer to the natural end of the spectrum which means they likely do less harm to the environment.
Eecosphere has found that, while the cosmetics industry – even vegan makeup – isn’t always the most environmentally friendly, many vegan makeup products are much safer on the environment both in production and when washed into waterways. Brands like RMS, Pacifica, 100% Pure, W3LL People and Vapour all have significant sustainability commitments.
3. Cannot Justify Animal Suffering For Personal Benefit
Animal testing originated when governments needed to establish whether or not a product or ingredient was safe for public use. It is not known exactly how many animals are used in Canada in regulatory testing of personal cosmetics. (source: Readers Digest, Best Health – The Truth About Animal Testing)
Animal abuse laws don’t apply to laboratory animals. This double standard has no real basis. Animal abuse is animal abuse and all animals can experience pain and suffering. (source: Cruelty Free Kitty – The Revolution) Although the ethical approach to purchasing is not a new trend, it is gaining traction with more consumers purchasing from companies whose morals align with theirs.
Consumers are concerned about the morals and ethics of companies who test on animals, or use animal by products, and are conscious of the treatment of animals for their benefit.
There are several alternative methods available today, and they make animal testing completely obsolete. Technology is awesome and allows us to use in-vitro testing, computer models or even to replicate real human organs on microchips.There’s nothing that justifies animal testing in the 21st century. It’s a cruel and outdated practice that’s not only unethical but also unnecessary. (source: Cruelty Free Kitty – The Revolution)
Social media has become more interactive with communications taking place in real-time. Not only has this changed the way we seek, retrieve, share and use information in everyday life, it has also transformed information practices in organisational settings. (source: The Influence of Social Media on Information Sharing) People are changing the way they interact with information. There are many Cruelty Free advocates spreading the word and encouraging conscious purchases. The facts surrounding animal testing are hard to ignore and easy to share. Humans are deeply empathetic toward animals. We get indignant when animals are abused, talking about it passionately on social media. We react very strongly when animals are killed–sometimes even more strongly than we do when humans are killed. (source: BDC Wire, Emily Anderson)
There are a variety of companies you can choose from with products that have not been tested on. If you are considering switching to cruelty free products and thinking the task will be daunting, it doesn’t have to be. It doesn’t have to be an overnight change, when your personal care items start to run out, replace them with cruelty free. Don’t be afraid to ask questions! Cruelty Free Kitty is a great resource for starting your journey.
Want to get in touch with the professionals?
Erin, Shred Salon & Barbering
Sarah, Ruby Red Beauty
Paje, Honor Beauty