How To Get Started In A Career In Digital Marketing

Digital marketing is a fast-paced industry that people of all different backgrounds are making the move into. With different options like email marketing, PPC, content marketing, and graphic design to name a few, digital marketing has a lot of potential for everyone interested.


Digital marketing is the future, so if it’s something you’re interested in, you should consider getting started as soon as possible. There’s been a fairly consistent supply of new jobs in digital marketing, but it can still be difficult to land the perfect job.

If you’re looking to get started in digital marketing career, here are a few things that can help.

Be visible online

If you can’t be found on any social media accounts, that isn’t going to be very convincing to employers who are considering you for a digital marketing job. From Instagram to LinkedIn, you should be able to show employers that you have a clear understanding of how to navigate social media. Having a blog or a website to show off your writing and other skills can also be a great way to get noticed online by employers.

Know the latest trends

Trends in digital marketing can change quickly, so it’s important that you stay on top of what’s going on. Even if you’ve already got a lot of experience from other marketing jobs, it might be outdated or not transferable to a different job. Showing that you take the time to become well-read in digital marketing can set you apart from the rest of the competition.  


Networking is an essential part of getting your name out there. Local groups are the perfect way to find out about new jobs opening up and getting to meet other digital marketers. Other marketers will be able to give you advice to help you advance your career. You can also find online groups and forums to expand your network even further.

Get experience

If digital marketing or a certain job in it is a new move for you, you can help build your resume with a few side projects. Even doing small jobs for free or at a low cost can get you the experience you need to break into digital marketing. Any experience you can get will help you with your career in the long run. The more successful projects you’re able to show, the easier it will be for employers to make a decision.  

Take online courses

Even if you already know you can do the job and be great at it, it doesn’t hurt to have some extra educational experience to put on your resume. There are many free courses and resources available online covering a wide variety of jobs in digital marketing. Not only will taking courses or reading a few extra books make you look better, but you’ll also benefit from being more knowledgeable.

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